edrone — engineering the aha moment
Marketing Automation · AI features
An AI email generator built to get new users to their first campaign faster — designed, instrumented in Amplitude and iterated based on real usage data.
SylwiaPechcin
Senior Product Designer
7+ years of designing, shipping, and improving digital products with real user and business impact. I focus on what makes products work — not just how they look.
selected projects
edrone — launching new revenue streams
Marketing Automation · SMS & WhatsApp
Designing two new paid communication channels for an email-first platform — from competitor research through launch and long-term lifecycle ownership.
Racing Unleashed — building a platform from scratch
Sim Racing Management Software
A two-year engagement designing a custom sim racing management platform for a premium brand operating across five European locations.
Ingenious Build — raising UX maturity in a live product
Construction Management SaaS
Joining a fast-moving startup mid-flight and introducing evidence-based design to a team that hadn't done it before — backed by $37M Series A.
experience
Senior Product Designer // edrone
- Led end-to-end design of new product features (discovery → delivery → iteration)
- Launched two new revenue channels (SMS & WhatsApp), expanding product offering and monetization
- Designed and introduced an AI-powered email creation flow, improving activation of new users
- Facilitated discovery workshops and defined MVP scope with stakeholders
- Used product analytics (Amplitude) and qualitative research to inform decisions and iterate on solutions
UX/UI Designer // TechWings — for Racing Unleashed
- Designed a digital product for Racing Unleashed, from early concepts to high-fidelity solutions
- Owned key parts of the user experience, collaborating with product and engineering teams
- Improved core user flows and overall usability, contributing to a more intuitive product experience
Product Designer // INGENIOUS.BUILD
- Designed and improved product features, focusing on usability and scalability
- Contributed to design system and consistency across the product
- Delivered solutions aligned with business goals and user needs
Product Designer // Boldare
- Participated in product discovery and delivered end-to-end design solutions
- Collaborated with cross-functional teams in an agile environment
UX/UI Designer // Artifact
- Designed digital products for clients including Roche, Billenium, and the Polish Ministry of Finance
- Translated business requirements into user flows, wireframes, and UI designs
how i work
Problem First
I don't design for the sake of designing. Every project starts with understanding the real problem — what's actually broken, for whom, and why it matters. If I don't know why we're building something, I ask until I do.
Users over assumptions
Good instincts aren't enough. I bring real users into the process as early and as often as I can — through research, testing, feedback sessions, or even a quick corridor test when budgets are tight. Decisions grounded in actual behaviour are always stronger than decisions grounded in opinion.
AI as a partner
I treat AI tools as collaborators, not shortcuts. Used thoughtfully, they speed up exploration and open up possibilities that would take much longer to reach manually. But they don't replace judgment — I stay in the driver's seat on every decision.
Measure success
Before building anything, I define how we'll know it worked. Clear KPIs and expected outcomes aren't just a formality — they're what separates design that moves the needle from design that just looks good in a presentation.
Big picture over pixels
I care about product impact more than interface polish. My approach is holistic — understanding the business context, the user's full journey, and the trade-offs involved. Getting the right thing built matters more than getting the pixels perfect.
Design that ships
A beautiful prototype that never reaches users isn't a success. I work closely with developers throughout implementation — not just at handoff — to make sure what gets built actually matches what was designed. The finish line is the product, not the Figma file.